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Del CRM al CEM

Del CRM al CEM Publicado en <a href="index.html" title="Videos"><strong>Videos</strong></a> 5 Octubre 2012 <p> Customer Experience Management (CEM) es la forma en la que observamos, medimos y gestionamos las vivencias y emociones (experiencia) de nuestros consumidores. Es crear y entregar de manera consistente un experiencia que no sólo supere las necesidades y expectativas del cliente, sino que también esté alineada con los objetivos y estrategias del negocio. En este sentido, Angel Morfín, Sales Consulting Senior Manager de Oracle México, nos explica cómo ha evolucionado el CRM al CEM y cómo generar lealtad de sus clientes. </p> </p> <div class="col-lg-12 back-glo"> <a class="regresarlista-glo" href="/"><i class="fa arr-back" aria-hidden="true"></i> Regresar a listado</a> </div> </div> </div> <script type="text/javascript"> $('.patrocinadorest').slick({ slidesToShow: 1, slidesToScroll: 1, autoplay: true, autoplaySpeed: 10000, prevArrow: false, nextArrow: false, }); $('.patrocinadorest').on('afterChange', function(event, slick, currentSlide, nextSlide){ img_val = $('.slick-active').children('img'); img_val.attr('src',img_val.attr('src')); }).trigger('afterChange'); </script> </div> </div> </main> <footer class="footer mt-auto py-3 text-muted"> <div class="container"> <div class="row justify-content-center"> <div class="col-lg-6"> <div class="row justify-content-center"> <img class="imt-org-f" src="/uploads/design/contact_blanco.png" alt="Modelo Global CIC"> </div> <div class="row"> <p class="col-lg-12 copy-r">Copyright ©2024 · Instituto Mexicano de Teleservicios · Powered by IMT</p> </div> <div class="row justify-content-center"> <a href="https://www.linkedin.com/company/institutomexicanodeteleservicios/mycompany/" class="social-m ml-4"><i class="fab so-link-h"></i></a> <a href="https://www.facebook.com/IMTContactForum/" class="social-m ml-4"><i class="fab so-face-h"></i></a> <a href="https://twitter.com/imt_/" class="social-m ml-4"><i class="fab so-twit-h"></i></a> <a href="https://www.instagram.com/imt_cx/" class="social-m ml-4"><i class="fab so-inst-h"></i></a> <a href="https://www.youtube.com/user/IMTContactForum" class="social-m ml-4"><i class="fab so-yt-h"></i></a> </div> </div> <div class="col-lg-3"> <div class="row justify-content-center"> <p class="col-lg-12 copy-r">Regístrate a nuestro boletín</p> </div> <div class="row justify-content-center"> <form id="w4" action="../agregarboletin" method="post" style="margin-bottom: 25px"> <input type="hidden" name="_csrf" value="poohOb34qWHFenz10bTc7NRJnxGwxyotN1opgSyvMsL5ulFw34r4E5QWF5SW5pu4vQXpKdiNGW5iCF-seZ5WjQ=="> <div class="form-group field-boletin-email required"> <input type="text" id="boletin-email" class="form-control" name="Boletin[email]" placeholder="Email" aria-required="true"> <div class="help-block"></div> </div> <div class="form-group"> <button type="submit" class="btn btn-primary btn-buscar" style="background-color:#4B2FC2!important">Registrarse</button> </div> </form> </div> </div> </div> </div> </footer> <script src="/assets/f327f830/jquery.js"></script> <script src="/assets/bcad11be/yii.js"></script> <script src="/js/main.js"></script> <script src="/js/rrssb.min.js"></script> <script src="/assets/d2fc775e/js/bootstrap.bundle.js"></script> <script src="/assets/bcad11be/yii.validation.js"></script> <script src="/assets/bcad11be/yii.activeForm.js"></script> <script>jQuery(function ($) { jQuery('#w4').yiiActiveForm([{"id":"boletin-email","name":"email","container":".field-boletin-email","input":"#boletin-email","validate":function (attribute, value, messages, deferred, $form) {yii.validation.required(value, messages, {"message":"Email no puede estar vacío."});yii.validation.email(value, messages, {"pattern":/^[a-zA-Z0-9!#$%&'*+\/=?^_`{|}~-]+(?:\.[a-zA-Z0-9!#$%&'*+\/=?^_`{|}~-]+)*@(?:[a-zA-Z0-9](?:[a-zA-Z0-9-]*[a-zA-Z0-9])?\.)+[a-zA-Z0-9](?:[a-zA-Z0-9-]*[a-zA-Z0-9])?$/,"fullPattern":/^[^@]*<[a-zA-Z0-9!#$%&'*+\/=?^_`{|}~-]+(?:\.[a-zA-Z0-9!#$%&'*+\/=?^_`{|}~-]+)*@(?:[a-zA-Z0-9](?:[a-zA-Z0-9-]*[a-zA-Z0-9])?\.)+[a-zA-Z0-9](?:[a-zA-Z0-9-]*[a-zA-Z0-9])?>$/,"allowName":false,"message":"No es una dirección válida.","enableIDN":false,"skipOnEmpty":1});yii.validation.string(value, messages, {"message":"Email must be a string.","max":300,"tooLong":"Email should contain at most 300 characters.","skipOnEmpty":1});}}], []); });</script></body> </html>